Visual materials

LOGOTYPE:

a.       Primary

b.       Simplified

c.       Simplified one color

d.       Simplified invert one color

e.       Black and white

 

 

CAMPAIGN ELEMENTS:

a.      BILLBOARDS

       Arabic

       Armenian

       Chinese

       English

       French

       Russian

       Spanish

       Turkish

TAGLINE:

       I Demand and Remember

 

 

MEMORIAL:

       Memorial Complex

b.      BRANDMAUER

       With black background color

       With white background color

ARCHITECTURE / IDEOLOGY:

 

In the basis of the etymology of the word forget-me-not lies the same meaning in different languages, i.e. “Remember!”, which is the main message of the Armenian Genocide Centennial. Besides, the flower was considered a symbol of God’s presence in the Middle Ages. The forget-me-not has five petals, each of which symbolizes the five continents, where Armenians settled after the genocide.

 

The color of black symbolizes horror and the memories of the Genocide. The yellow color symbolizes the sunlight, which gives hope to live and create. The inner radial light purple symbolizes involvement in the recognition and condemnation of the Armenian Genocide. And the predominant purple lies in the basis of Armenians’ self-consciousness, in vestments worn by the servants of Armenian Apostolic Church.

BILLBOARDS

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